I recently read an article on Yahoo! Autos about the Ram Rebel that’s coming out soon. It’s pretty much just a Ram 1500 with some more expensive trim pieces, a one-inch lift, and 33″ Toyo A/T’s. The cheapest 4×4 version of this truck goes for $45,915 and this is for the V6 version. Stepping up to the V8 jacks the price up to $55,375. I simply don’t see how this truck can cost so much. I suppose that it looks nice on the inside and is slightly taller than a stock Ram 1500, but this much? It doesn’t come with a locking differential, the front CV axles are stock 1500 shafts, and any sticks that hit those stupid air bags will leave you sagging on the trail. I guess FCA is charging a lot for things like the kick-ass tread pattern in the seats, it certainly didn’t go towards using properly designed electronic control systems…
I looked up how much a 2014 Ford F-150 Raptor cost new and the price turned out to be $44,995. The Raptor shows up with things like a bigger rear axle (Ford 9.75 vs. ZF 9.25), a locking rear differential, 3″ Fox coilovers, a LSD in the front, 35″ tires, longer axleshafts in the front, a V8, and doesn’t have air bags ready to be popped by any sharp sticks or brush. I can at least see where the money on a Raptor goes towards and it still looks good inside and out. If you wanted to, you could build up a used truck to be like the Raptor for less cash, but at least the price of a new Raptor makes some sense and the upgrades really add to the off-road ability of the truck. The Rebel just looks like a sticker and trim package to me.
I suppose that the Rebel isn’t a Raptor competitor though, it’s closer to the FX4 trim. But even then, some stickers, trim pieces, and tread pattern seats aren’t worth $10,000. The FX4 also comes with that locking rear differential, which the guys over at Ram trucks don’t seem to offer (unless you want to pay for a Power Wagon). The price that trucks have been going for lately seems to be going up rapidly. Good luck trying to find a Power Wagon that doesn’t have thousands in extra options. The cheapest new F-150 in San Diego county goes for $31,560. The cheapest Colorado (a mid-size truck) goes for over $30,000. With new vehicle prices being jacked up due to extra accessories, about a quarter of new auto loans have 73-84 month terms. I simply can’t imagine having an auto loan for that long.
What do you think? Is there some value in the Ram Rebel that I’m simply missing? Am I being to judgmental? Let me know what you think in the comments below.
Yahoo! Autos-Ram Reveals Pricing For 2015 1500 Rebel and Laramie Limited
Motor Authority-2015 Ram 1500 Rebel Rumbles Its Way Into Detroit
For anyone who’s interested in the Ram Rebel, watch it own some dirt roads and do some donuts.