I recently read an article on Yahoo! Autos about the Ram Rebel that’s coming out soon. It’s pretty much just a Ram 1500 with some more expensive trim pieces, a one-inch lift, and 33″ Toyo A/T’s. The cheapest 4×4 version of this truck goes for $45,915 and this is for the V6 version. Stepping up to the V8 jacks the price up to $55,375. I simply don’t see how this truck can cost so much. I suppose that it looks nice on the inside and is slightly taller than a stock Ram 1500, but this much? It doesn’t come with a locking differential, the front CV axles are stock 1500 shafts, and any sticks that hit those stupid air bags will leave you sagging on the trail. I guess FCA is charging a lot for things like the kick-ass tread pattern in the seats, it certainly didn’t go towards using properly designed electronic control systems…
I looked up how much a 2014 Ford F-150 Raptor cost new and the price turned out to be $44,995. The Raptor shows up with things like a bigger rear axle (Ford 9.75 vs. ZF 9.25), a locking rear differential, 3″ Fox coilovers, a LSD in the front, 35″ tires, longer axleshafts in the front, a V8, and doesn’t have air bags ready to be popped by any sharp sticks or brush. I can at least see where the money on a Raptor goes towards and it still looks good inside and out. If you wanted to, you could build up a used truck to be like the Raptor for less cash, but at least the price of a new Raptor makes some sense and the upgrades really add to the off-road ability of the truck. The Rebel just looks like a sticker and trim package to me.
I suppose that the Rebel isn’t a Raptor competitor though, it’s closer to the FX4 trim. But even then, some stickers, trim pieces, and tread pattern seats aren’t worth $10,000. The FX4 also comes with that locking rear differential, which the guys over at Ram trucks don’t seem to offer (unless you want to pay for a Power Wagon). The price that trucks have been going for lately seems to be going up rapidly. Good luck trying to find a Power Wagon that doesn’t have thousands in extra options. The cheapest new F-150 in San Diego county goes for $31,560. The cheapest Colorado (a mid-size truck) goes for over $30,000. With new vehicle prices being jacked up due to extra accessories, about a quarter of new auto loans have 73-84 month terms. I simply can’t imagine having an auto loan for that long.
What do you think? Is there some value in the Ram Rebel that I’m simply missing? Am I being to judgmental? Let me know what you think in the comments below.
For anyone who’s interested in the Ram Rebel, watch it own some dirt roads and do some donuts.